This print and social media campaign for One&Only Resorts was shot by photographer Stephen Morley, a local Bahamian. It is a campaign developed to drive destination weddings.
videos, poster & logo
Logline: The family that slays together stays together.
Mama Jams is a musical show on that features the Tate family creating pop tunes using household items and kids toys as instruments.
Stray Cat Strut - The Stray Cats
Mama plays a cat keyboard, a tambourine and a lid to a pot with pencils while Dad strums a toy guitar to the tune of “Stray Cat Strut” by The Stray Cats.
Glamorous Life - Sheila E.
Mama plays a toy keyboard while Mia plays an egg shaker and Zoe drums on the arm of the couch to the tune of “Glamorous Life” by Sheila E.
Let's Dance - David Bowie
Mama plays red and white wine glasses, champagne flutes and frying pans with pencils while Zoe and Mia sing to the tune of Let's Dance by David Bowie.
Shout - Tears For Fears
Mama plays a cat keyboard and clinks a water glass with a whisk while Mia plays a pepper grinder and Zoe plays a plastic bowl with a spoon to the tune of “Shout” by Tears For Fears. Meanwhile, footage of Zoe at the age of three makes a cameo appearance.
Video, Poster, Social Media Ads & Logo
A series of scripted videos that portray awkward and funny moments while breastfeeding in public.
Logline: “Awkward and funny moments while nursing.”
Video, Poster, Landing Page & Logo
Humorous how-to guides for moms who are just too exhausted to do anything. In this episode, one slacker mom is teaching another slacker mom how to cut corners in the kitchen to give off the illusion of being a fantastic baker all while drinking cheap box wine.
Logline: "Too tired to care."
Video, Poster & Logo
This show features one-on-one interviews with moms telling various parenting stories.
Logline: “Real moms. Real stories. Real laughs.”
Video, Poster, Social Media Ads, Magnet, Landing Page & Logo
This scripted show tells the story of a first-time mom going back to work as a professional shoe model. Operating as a single parent due to her husband’s work schedule and unable to afford a nanny, Jen lives in a rent-controlled apartment in a neighborhood of wealthy alpha moms. Join us for her awkward and often hilarious encounters with her mommy nemesis as we chronicle the absurdities of parenting in New York City.
Logline: “We thought we could have it all. Now we just want to poop alone.”
Movie Poster Project
What if the characters in these major Hollywood films were pregnant or mothers? Why not? This photo-retouching project shows what that might look like. #MakeThemMoms
Poster, Social Media Ads, EPK & Logos
MomCave LIVE is a weekly live show via Google Hangout. It's been called 'Wayne's World For Moms' and that is one of the highest compliments we've ever received. We drink wine and sometimes broadcast while hiding from our kids in our bathrooms. There's always a live Twitter party during the show where viewers send us their comments and questions.
Print & Digital
This “Make It Here” print campaign was designed while freelancing at Publicis. The digital campaign was produced at Atmosphere Proximity.
Post card, Print & Direct Mail
These Optimum ads were produced at GlobalWorks and Footsteps Group respectively.
These Burger King spots were produced while working at UniWorld Group.
In this campaign, the 3Musketeers are trying to protect the fluffy nougat from their arch nemesis – Dr. Scandalini.
Here's a fun campaign I worked on with the late great Bernie Mac.
Print & OOH
This print campaign was produced while I was at D'Arcy.
Icehouse was marketed as an independent craft beer brewed at Plank Road Brewery with no gimmicks and no frills. This chalkboard layout was a one-shot ad I did while at Young & Rubicam. The "Pool Partner", "BBQ Sauce" and "Drinking Buddies" is a spec campaign.